Learn The Basics Of Pay Per Click PPC Marketing
Payment for Click
In Pay-Per-Click (PPC) marketing, advertisers pay a fee each time someone clicks on their ad.
Keyword Targeting
PPC campaigns are often built around specific keywords or phrases relevant to the business.
Auction-Based System:
Advertisers bid on the amount they are willing to pay for a click on their ad.
The Role Of PPC Advertising
Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid amounts inevitably climb. But pay per click can fill a few important roles
Instant Visibility
Targeted Reach
Measurable Results
Cost Control
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